Overview
A dynamic multi-period leaderboard system with automatic point calculation and automated reward distribution. Encourages healthy competition among members and increases transaction frequency.
Problem Statement
Conventional promotions are one-directional with no competitive element. Members lack long-term incentives to increase activity, resulting in low retention.
Goals & Objectives
- Increase active member transaction frequency by 35%
- Run leaderboard events with participation rate > 50%
- Distribute rewards automatically without manual processing
- Create a continuous engagement loop through recurring events
User Personas
C
Competitive Member
View ranking position and point gap with competitors
C
Casual Member
Notifications when ranking improves as motivation
M
Marketing Manager
Create and manage events with flexible parameters
Feature Requirements
4 Must Have1 Should Have
F-10.1
Dynamic Leaderboard Engine
Must Have
Real-time ranking update based on multi-criteria point calculation
F-10.2
Multi-Period Event
Must Have
Period configuration: daily, weekly, monthly, or custom
F-10.3
Auto Reward Distribution
Must Have
Automatic reward distribution to member accounts when event ends
F-10.4
Event Builder
Must Have
Admin creates events with point criteria, reward pool, and duration
F-10.5
Ranking Notification
Should Have
Push notification when member ranking rises/drops significantly
Success Metrics & KPIs
1
Member transaction frequency increases 35%
2
Event participation rate > 50%
3
Rewards distributed automatically 100%
4
90-day member retention increases 20%
Interested in Leaderboard & Promotion?
Contact our team to request early access, a demo, or more information about this product.